MyStory
With a rich, two-decade journey in design leadership, I've passionately crafted innovative solutions that push the boundaries of excellence. My experience spans diverse roles and industries, contributing to the success of esteemed organizations such as Vroom, Capital One, Macy's, and Walmart. From guiding teams of up to 22 members to hands-on contributions as a Designer, Researcher, Strategist, and Coach, I've consistently driven user-centric and business-aligned design solutions.
MyStory
With a rich, two-decade journey in design leadership, I've passionately crafted innovative solutions that push the boundaries of excellence. My experience spans diverse roles and industries, contributing to the success of esteemed organizations such as Vroom, Capital One, Macy's, and Walmart. From guiding teams of up to 22 members to hands-on contributions as a Designer, Researcher, Strategist, and Coach, I've consistently driven user-centric and business-aligned design solutions.
MyStory
With a rich, two-decade journey in design leadership, I've passionately crafted innovative solutions that push the boundaries of excellence. My experience spans diverse roles and industries, contributing to the success of esteemed organizations such as Vroom, Capital One, Macy's, and Walmart. From guiding teams of up to 22 members to hands-on contributions as a Designer, Researcher, Strategist, and Coach, I've consistently driven user-centric and business-aligned design solutions.
MyStory
With a rich, two-decade journey in design leadership, I've passionately crafted innovative solutions that push the boundaries of excellence. My experience spans diverse roles and industries, contributing to the success of esteemed organizations such as Vroom, Capital One, Macy's, and Walmart. From guiding teams of up to 22 members to hands-on contributions as a Designer, Researcher, Strategist, and Coach, I've consistently driven user-centric and business-aligned design solutions.
Achievements
Achievements
Achievements
Achievements
01
Directed design, research, and creative service teams, scaling up to 22-member.
01
Directed design, research, and creative service teams, scaling up to 22-member.
01
Directed design, research, and creative service teams, scaling up to 22-member.
01
Directed design, research, and creative service teams, scaling up to 22-member.
02
Elevated NPS by 18+ points and unlocked $1M+ in revenue by optimizing underperforming features.
02
Elevated NPS by 18+ points and unlocked $1M+ in revenue by optimizing underperforming features.
02
Elevated NPS by 18+ points and unlocked $1M+ in revenue by optimizing underperforming features.
02
Elevated NPS by 18+ points and unlocked $1M+ in revenue by optimizing underperforming features.
03
Increased retail sales 200% while building a new customer base.
03
Increased retail sales 200% while building a new customer base.
03
Increased retail sales 200% while building a new customer base.
03
Increased retail sales 200% while building a new customer base.
04
Led and coached discovery of new products generating more than $10 million dollars in revenue.
04
Led and coached discovery of new products generating more than $10 million dollars in revenue.
04
Led and coached discovery of new products generating more than $10 million dollars in revenue.
04
Led and coached discovery of new products generating more than $10 million dollars in revenue.
CareerTimeline
CareerTimeline
Director of Product Design
Led 11-member design team in product discovery and brainstorming, driving the strategy and vision for 10+ successful major product launches partners hadn't considered viable.
Raised NPS by 18+ points, unlocking $1M+ by identifying value propositions for underperforming features.
Collaborated with product and tech leadership and stakeholders to optimize focus on key metrics, implementing data-driven design strategies that led to a significant increase in efficiency and improved user satisfaction and order completion by over 20%.
Director of Product Design
Led 11-member design team in product discovery and brainstorming, driving the strategy and vision for 10+ successful major product launches partners hadn't considered viable.
Raised NPS by 18+ points, unlocking $1M+ by identifying value propositions for underperforming features.
Collaborated with product and tech leadership and stakeholders to optimize focus on key metrics, implementing data-driven design strategies that led to a significant increase in efficiency and improved user satisfaction and order completion by over 20%.
Director of Product Design
Led 11-member design team in product discovery and brainstorming, driving the strategy and vision for 10+ successful major product launches partners hadn't considered viable.
Raised NPS by 18+ points, unlocking $1M+ by identifying value propositions for underperforming features.
Collaborated with product and tech leadership and stakeholders to optimize focus on key metrics, implementing data-driven design strategies that led to a significant increase in efficiency and improved user satisfaction and order completion by over 20%.
Product Design Manager
Mentored and guided 30+ teams, each consisting of 5 to 8 individuals, through the discovery and defining of early-phase products.
Implemented an innovative process of data-driven design strategy in collaboration with cross-functional business partners, boosting customer satisfaction scores by 60%.
Secured executive buy-in for early phase products by presenting data-backed insights from discovery research and UX/UI testing.
Product Design Manager
Mentored and guided 30+ teams, each consisting of 5 to 8 individuals, through the discovery and defining of early-phase products.
Implemented an innovative process of data-driven design strategy in collaboration with cross-functional business partners, boosting customer satisfaction scores by 60%.
Secured executive buy-in for early phase products by presenting data-backed insights from discovery research and UX/UI testing.
Product Design Manager
Mentored and guided 30+ teams, each consisting of 5 to 8 individuals, through the discovery and defining of early-phase products.
Implemented an innovative process of data-driven design strategy in collaboration with cross-functional business partners, boosting customer satisfaction scores by 60%.
Secured executive buy-in for early phase products by presenting data-backed insights from discovery research and UX/UI testing.
Mobile Design Manager
Pioneered a dedicated innovation team, driving groundbreaking product concepts from exploration to development.
Led the creation of a best-in-class Macy’s mobile shopping experience, resulting in a 200% increase in app downloads, 65% increase in mobile app sales, & $23 higher average order value.
Led 7-member design team to achieve a significant 30% boost in design output through enhanced collaboration with product & tech partners and implementation of design systems.
Mobile Design Manager
Pioneered a dedicated innovation team, driving groundbreaking product concepts from exploration to development.
Led the creation of a best-in-class Macy’s mobile shopping experience, resulting in a 200% increase in app downloads, 65% increase in mobile app sales, & $23 higher average order value.
Led 7-member design team to achieve a significant 30% boost in design output through enhanced collaboration with product & tech partners and implementation of design systems.
Mobile Design Manager
Pioneered a dedicated innovation team, driving groundbreaking product concepts from exploration to development.
Led the creation of a best-in-class Macy’s mobile shopping experience, resulting in a 200% increase in app downloads, 65% increase in mobile app sales, & $23 higher average order value.
Led 7-member design team to achieve a significant 30% boost in design output through enhanced collaboration with product & tech partners and implementation of design systems.
Art Director
Directed a team of 4 designers, driving a 6% boost in click-through and a $7 increase in average order value for upsell item presentations site-wide.
Drove effective stakeholder communication during campaigns, engaging in brainstorming activities and testing, gathering valuable feedback and addressing concerns, resulting in a time-to-market reduction of around 17% and decreased potential for pivots.
Art Director
Directed a team of 4 designers, driving a 6% boost in click-through and a $7 increase in average order value for upsell item presentations site-wide.
Drove effective stakeholder communication during campaigns, engaging in brainstorming activities and testing, gathering valuable feedback and addressing concerns, resulting in a time-to-market reduction of around 17% and decreased potential for pivots.
Art Director
Directed a team of 4 designers, driving a 6% boost in click-through and a $7 increase in average order value for upsell item presentations site-wide.
Drove effective stakeholder communication during campaigns, engaging in brainstorming activities and testing, gathering valuable feedback and addressing concerns, resulting in a time-to-market reduction of around 17% and decreased potential for pivots.
Atlantic Coast Media Group
Sr. Art Director
Developed full brand identities for the world’s most recognized retail skin-care lines.
Managed entire creative process for multi-channel print, web and video campaigns.
Orchestrated interactions with external partners & vendors, including printers, artists, & partner agencies.
Atlantic Coast Media Group
Sr. Art Director
Developed full brand identities for the world’s most recognized retail skin-care lines.
Managed entire creative process for multi-channel print, web and video campaigns.
Orchestrated interactions with external partners & vendors, including printers, artists, & partner agencies.
Atlantic Coast Media Group
Sr. Art Director
Developed full brand identities for the world’s most recognized retail skin-care lines.
Managed entire creative process for multi-channel print, web and video campaigns.
Orchestrated interactions with external partners & vendors, including printers, artists, & partner agencies.
Sr. Art Director
Sr. Art Director
Sr. Art Director
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
OutsideWork
OutsideWork
My passion for design can be traced back to the third grade when I discovered an incredible software called Photoshop. Little did I know, this would lay the foundation for a diverse career encompassing UX, design systems, retail design, research, photography, photo retouching, animation, 3D modeling, and illustration.
Beyond my professional pursuits, I cherish spending quality time with my canine companion, Hank, who accompanies me on various adventures. As an avid motorcycle enthusiast, I relish the opportunity to escape the urban environment and explore winding roads on my bike. Additionally, I am a guitarist and have a keen interest in staying current with emerging technologies, which often involves troubleshooting and repairing devices to gain a deeper understanding of their inner workings.
Available For:
Full-time, Contract, & Freelance
Leadership Roles
Get in Touch
Available For:
Full-time, Contract, & Freelance
Leadership Roles
Get in Touch
Available For:
Full-time, Contract, & Freelance
Leadership Roles
Get in Touch