2021-2023

Web

Expertise

Product Design

UI/UX

Design System

Research Lead

Strategy

Deliverables

Roadmap

Research Agenda

Research Insights

Design Assets

Specs

2021-2023

Web

Expertise

Product Design

UI/UX

Design System

Research Lead

Strategy

Deliverables

Roadmap

Research Agenda

Research Insights

Design Assets

Specs

2021-2023

Web

Expertise

Product Design

UI/UX

Design System

Research Lead

Strategy

Deliverables

Roadmap

Research Agenda

Research Insights

Design Assets

Specs

2021-2023

Web

Expertise

Product Design

UI/UX

Design System

Research Lead

Strategy

Deliverables

Roadmap

Research Agenda

Research Insights

Design Assets

Specs

Axis DesignSystem

The primary goal of Axis is to boost efficiency and consistency, enabling engineers and designers to innovate. Our robust design system eliminates inconsistencies, expediting development with essential building blocks.

For seamless team onboarding, we'll create a comprehensive design guide explaining Vroom's development and design processes. This guide provides insights into the rationale behind the Design System, ensuring a smooth onboarding experience for both designers and engineers.

Beyond aesthetics, the Design System ensures quality, consistent animation, and accessibility features across every website and app component. This commitment builds customer trust and ensures inclusivity for all users.

Axis Design

System

The primary goal of Axis is to boost efficiency and consistency, enabling engineers and designers to innovate. Our robust design system eliminates inconsistencies, expediting development with essential building blocks.

For seamless team onboarding, we'll create a comprehensive design guide explaining Vroom's development and design processes. This guide provides insights into the rationale behind the Design System, ensuring a smooth onboarding experience for both designers and engineers.

Beyond aesthetics, the Design System ensures quality, consistent animation, and accessibility features across every website and app component. This commitment builds customer trust and ensures inclusivity for all users.

Axis DesignSystem

The primary goal of Axis is to boost efficiency and consistency, enabling engineers and designers to innovate. Our robust design system eliminates inconsistencies, expediting development with essential building blocks.

For seamless team onboarding, we'll create a comprehensive design guide explaining Vroom's development and design processes. This guide provides insights into the rationale behind the Design System, ensuring a smooth onboarding experience for both designers and engineers.

Beyond aesthetics, the Design System ensures quality, consistent animation, and accessibility features across every website and app component. This commitment builds customer trust and ensures inclusivity for all users.

Axis DesignSystem

The primary goal of Axis is to boost efficiency and consistency, enabling engineers and designers to innovate. Our robust design system eliminates inconsistencies, expediting development with essential building blocks.

For seamless team onboarding, we'll create a comprehensive design guide explaining Vroom's development and design processes. This guide provides insights into the rationale behind the Design System, ensuring a smooth onboarding experience for both designers and engineers.

Beyond aesthetics, the Design System ensures quality, consistent animation, and accessibility features across every website and app component. This commitment builds customer trust and ensures inclusivity for all users.

Users

The design system caters to our mobile and web development teams, streamlining workflows with the design guide and library. This internal collaboration ensures a unified and efficient design process.

Externally, Vroom users benefit from a consistently predictable experience on our website, app, and devices. The design system empowers teams and translates into a user-friendly interface for our customers.

Users

The design system caters to our mobile and web development teams, streamlining workflows with the design guide and library. This internal collaboration ensures a unified and efficient design process.

Externally, Vroom users benefit from a consistently predictable experience on our website, app, and devices. The design system empowers teams and translates into a user-friendly interface for our customers.

Users

The design system caters to our mobile and web development teams, streamlining workflows with the design guide and library. This internal collaboration ensures a unified and efficient design process.

Externally, Vroom users benefit from a consistently predictable experience on our website, app, and devices. The design system empowers teams and translates into a user-friendly interface for our customers.

Users

The design system caters to our mobile and web development teams, streamlining workflows with the design guide and library. This internal collaboration ensures a unified and efficient design process.

Externally, Vroom users benefit from a consistently predictable experience on our website, app, and devices. The design system empowers teams and translates into a user-friendly interface for our customers.

Goals

  • Establish a Design and Engineering Source of Truth

  • Flexible Design Mocks

  • CSS Customization Elimination

  • User-Friendly Adoption

  • Core-level Animation and Accessibility

  • Support for AB Testing and One-off Instances

  • Independence from Third-party Styling Frameworks

  • Alignment through Tokenization

  • Adaptability and Scalability

  • Performance-Enhancing Styling Solution

  • Non-disruptive Contribution to the Design System

Goals

  • Establish a Design and Engineering Source of Truth

  • Flexible Design Mocks

  • CSS Customization Elimination

  • User-Friendly Adoption

  • Core-level Animation and Accessibility

  • Support for AB Testing and One-off Instances

  • Independence from Third-party Styling Frameworks

  • Alignment through Tokenization

  • Adaptability and Scalability

  • Performance-Enhancing Styling Solution

  • Non-disruptive Contribution to the Design System

Goals

  • Establish a Design and Engineering Source of Truth

  • Flexible Design Mocks

  • CSS Customization Elimination

  • User-Friendly Adoption

  • Core-level Animation and Accessibility

  • Support for AB Testing and One-off Instances

  • Independence from Third-party Styling Frameworks

  • Alignment through Tokenization

  • Adaptability and Scalability

  • Performance-Enhancing Styling Solution

  • Non-disruptive Contribution to the Design System

Goals

  • Establish a Design and Engineering Source of Truth

  • Flexible Design Mocks

  • CSS Customization Elimination

  • User-Friendly Adoption

  • Core-level Animation and Accessibility

  • Support for AB Testing and One-off Instances

  • Independence from Third-party Styling Frameworks

  • Alignment through Tokenization

  • Adaptability and Scalability

  • Performance-Enhancing Styling Solution

  • Non-disruptive Contribution to the Design System

Final Product In Use

Results

Results

Results

Results

Speed

Designers experienced a significant boost in speed. With 70% of the basic page items pre-designed and coded within the system, both designers and developers gained the freedom to concentrate on higher-priority tasks.

Consistency

The interconnected base elements facilitated simultaneous refinements across multiple apps, ensuring uniform style changes and updates with minimal design and tech efforts.

Focus

Previously, design reviews were laden with questions about component selection and location. The implementation of our new system eliminated these uncertainties, enabling designers to dedicate their focus squarely on addressing user problems.

Refactoring

While the initial project lacked adequate time for system development, it necessitated substantial refactoring work for developers. Nevertheless, the decision to revisit and incorporate these changes was pivotal for setting up the platform for future success.

TheSystem

TheSystem

As the director of a dynamic design team, I spearheaded the development of a robust design system that embodies our commitment to excellence. This meticulously crafted system streamlines our design processes, ensuring a cohesive and polished user experience across all products. It reflects not only our technical prowess but also our dedication to creating innovative and visually stunning solutions.

Primary

#et131a

rgb(231,19,26)

#c90106

rgb(201,1,6)

#041022

rgb(1,16,34)

#ffffff

rgb:255,255,255

Grays

#f5f5f5

rgb(245,245,245)

#d6d7da

rgb(214,215,218)

#999da3

rgb(153,157,163)

Accessibility

#f26900

rgb(242, 105, 0)

#195fd0

rgb(25, 95, 208)

#308406

rgb(48, 132, 6)

Filled Red

Default

Button Name

Hover

Button Name

While Pressing

Button Name

Disabled

Button Name

Filled Dark

Default

Button Name

Hover

Button Name

While Pressing

Button Name

Disabled

Button Name

Outlined Red

Default

Button Name

Hover

Button Name

While Pressing

Button Name

Disabled

Button Name

Outlined Dark

Default

Button Name

Hover

Button Name

While Pressing

Button Name

Disabled

Button Name

Text

Default

Button Name

Hover

Button Name

While Pressing

Button Name

Disabled

Button Name

Selected

Hover

Focused

Disabled

Selected

Hover

Focused

Disabled

Set

Hover

Dragging

Text

Default

Label

Placeholder text

Hover

Label

Placeholder text

Focused

Label

Placeholder text

While Entering

Label

Input text

Entered

Label

Input text

Error

Label

Input text

ERROR MESSAGE

Success Message

Label

Input text

Disabled

Label

Input text

Text + Helper

Default

Label

Placeholder text

Hover

Label

Placeholder text

Focused

Label

Placeholder text

While Entering

Label

Input text

Entered

Label

Input text

Error

Label

Input text

ERROR MESSAGE

Success Message

Label

Input text

Disabled

Label

Input text

Dropdown

Default

Label

Placeholder text

Hover

Label

Placeholder text

Focused

Label

Placeholder text

While Entering

Label

Input text

Entered

Label

Input text

Error

Label

Input text

ERROR MESSAGE

Success Message

Label

Input text

Disabled

Label

Input text

Dropdown + Helper

Default

Label

Placeholder text

Hover

Label

Placeholder text

Focused

Label

Placeholder text

While Entering

Label

Input text

Entered

Label

Input text

Error

Label

Input text

ERROR MESSAGE

Success Message

Label

Input text

Disabled

Label

Input text

Vroom Sans/62px/72px line/Regular

Vroom Sans/48px/64px line/Regular

Vroom Sans/42px/46px line/Regular

Vroom Sans/36px/40px line/Regular

Calibre/28px/40px line/600

Calibre/24px/32px line/600

Calibre/20px/32px line*/600

Calibre/18px/24px line/600

Calibre/18px/16px line/600

Calibre/16px/16px line/500

Calibre/14px/20px line/500

Calibre/24px/30px line/Regular

Calibre/18px/24px line/Regular

Calibre 16px/26px line/Regular

Calibre 14px/20px line/Regular

Calibre 10px/16px line/Regular

Shadow

X: 0px

Y: 0px

Blur: 6px

Spread: 0px

Opacity: 15%

Color: #000000

Outline

Padding: 32px 24px

Border style: solid

Border width: 1px

Border color: #d6d7da

Information

Navigation

Viewport

Symbolic

Social

Questions/Contact

Illustrative (Small)

Illustrative (Large)